It seems like men are more likely to grab a burger and a beer, or something else extremely manly, than to go for a bar of chocolate. We know they love it, because they love eating food in general. But how much do men love chocolate?
It always seems like chocolate is associated with women. It’s true that we love chocolate. I am living proof of it. But there are plenty of men out there who love chocolate just as much as women do.
Before you say “Well DUH Kinya,” let me tell you why I made that statement.
Our society, as a whole, is filled with stereotypes. Some of them are ridiculous. Some of them are harmful. Others are amusing. But one thing is certain: no group of people escapes being stereotyped.
This includes men.
Need proof? Look at any beer, Axe or Old Spice commercial. These men are often stupid, sexy beyond all reason, suave as Idris Elba, or some combination of all three. We sit around and laugh at them because they are entertaining, but the fact is these stereotypes prevail for a reason. Yes, people respond to them. But we actually believe these stereotypes are true to some extent.
Don’t believe me? Let’s take this Snicker’s commercial from the Superbowl of this year:
I love Danny Trejo.
But that’s not the point. Look at how Marsha is displayed. She’s hostile. There are plenty of hostile characteristics that women display. Marsha could have knocked over a lamp, or flipped a table, or told her parents “I hate you!” and ran up the stairs.
Instead she’s portrayed as Danny Trejo, with a weapon, ready to beat the crap out of her brother because he broke her nose with a football.
Yes, I know. It’s all good, and it’s all in fun. But Snickers isn’t the only commercial that plays upon the men stereotype. Check out this Old Spice commercial:
And in case you’re thinking, “But Kinya, Old Spice is a brand FOR men,” then explain this GoDaddy commercial that was supposedly banned from the Superbowl this year:
And I’m not really sure what this is:
But I think I’ve made my point.
These commercials aren’t just geared towards men. They’re geared towards the stereotype of men in society. This stereotype says men only like sexy women, huge burgers, being violent, video games and horrifyingly bad dancing. And, according to Old Spice, if your man smells like a girl, he’s not actually a man.
No wonder we wonder if men actually like chocolate.
You Wanna Know What the Truth Is?
Men. Love. Chocolate.
People love chocolate. Chocolate isn’t really a food specifically for one gender. It’s for everyone, everywhere.
Snickers knows that. That’s why they Mobdro Download put Danny Trejo in that commercial. It struck up nostalgia for the old folks (I used to watch the Brady Bunch too so I’m counting myself as old), but it gave the new generation something hip and cool too.
It also reinforced the men’s stereotype. Man gets hungry. Man wants to hurt people. Man eat Snickers. Man turn back to normal.
Pretty sure Danny isn’t a blonde but you get the point.
According to Mars, chocolate must be made manly in order for it to be OK for men to buy it and eat it. That’s simply not the case. There is nothing manly about chocolate. It’s a dessert. It’s sweet. Anyone can eat it for any reason. You don’t need to be within a certain group of people to have an excuse to eat chocolate.
So why do we think men don’t like chocolate as a whole?
Because women have an openly emotional attachment to chocolate.
When we feel bad, we go grab chocolate. When we need a pick-me-up, we grab chocolate. When we want to cheat on our diets, we always go for a piece of chocolate. We’re pretty open about our love of chocolate. We share chocolate with our friends and neighbors. We recommend it to perfect strangers.
Men rarely ever do that – that we know of. Although, once, when I was in Whole Foods, a really cute guy told me to try out their chocolate peanut butter bars that he was so addicted to. He was right to be addicted. Those bars were delicious.
Anyway, back on topic.
It’s usually women who do the grocery shopping, the baking, and taking care of the kids. It’s usually women who pass out chocolate, make chocolate desserts, or buy them for the house. We just assume, as a society, that men don’t like chocolate.
But if that were the case, why would women even bake chocolate desserts? Why would Mars gear Snickers commercials towards men? And why would I make an entire post about it?
What did you think of those commercials? Why do you think people think men don’t like chocolate? Are you a man that loves chocolate? Let me know in the comments.