Yes, you read that right. The world’s most expensive chocolate costs $260 for one bar. I’m not sure if it qualifies as one of the world’s most expensive chocolate gifts, but it’s up there.
The chocolate is by a company called To’ak, a small business located in Ecuador. While our jaws may drop at the price tag, the owners admit that the chocolate isn’t for everyone. It’s nice that they know that, but regular people are rolling their eyes wondering why someone would even consider buying something so frivolous.
The Price is In the Way It’s Made
Forbes explains exactly how this chocolate is made: by hand. Yes, every bar is made by hand. In two years they have made 574 bars. The only ingredients in the bar is cacao and cane sugar. Each bar uses fermented cacao – something that most chocolate makers do not use. Fermenting cacao bars takes time, which is why most chocolate makers don’t bother. However the makers of this chocolate bar say that the fermentation process is crucial to the quality of their chocolate.
The bar itself is 84% cacao, and made from a rare cacao bean found only in Ecuador. It comes wrapped in gold foil and is stored in a wooden box. The wood helps to age the chocolate. The box comes with wooden tongs, which is what you eat the chocolate bar with. The makers say that the oil on your hands can spoil the way the chocolate tastes, so don’t touch the bar itself. Just break up the chocolate while it’s still in the gold foil, then use the tongs to place it on your tongue.
But don’t chew the chocolate.
You’re not supposed to eat it. You’re supposed to taste it, savor it. You can do this by putting the chocolate on the back of your tongue and letting it melt in your mouth. You’ll experience all of the unique flavors the way they were intended to be experienced.
Or so I’m told. I’ll never touch a chocolate bar this expensive, even if I became a millionaire. It’s only 1.5 ounces, so to me, there is no value, even if it is made by hand.
For Those With Champagne Tastes
This bar is made for a specific type of person. You don’t have to be a chocoholic to want it, but you do have to be able to afford (and justify) spending $173 an ounce on some chocolate. I imagine their niche within the chocolate community is someone who has something like this on their bucket list, or someone who just wants to experience handcrafted chocolate made the old-fashioned way. The makers don’t mass produce them, so that’s got to make for a better taste.
As curious as I am, though, I’m going to have to say no. I’m not rich so I don’t understand who in the world would want to pay that much for a bar of chocolate. That bean in the middle is a cacao bean, as a reminder to the consumer that their chocolate came from – and mostly still is – a cacao bean. Impressive, but still not worth the price tag.
Although I’m not knocking them for that price tag. I can see how a handcrafted chocolate bar with that much work put into it demands a price that high. Add to that the fact that there are only a certain number of bars available for sale. And, as of this writing, there are only four places in the world you can actually buy these chocolate bars in a store. Ironically, even with the price tag, Jerry Toth, the creator, admits he’ll probably never make enough from the sales to purchase a bar like this one for himself.
The chocoholic in me is extremely curious and wants to try this bar. It’s a new experience, and one you’ll probably remember all of your life. But the common sense in me is screaming no. And the common sense part of me is winning, because even though I love chocolate, I can do a ton of other things with $260.
What do you think? Would you spend $260 on a bar of chocolate? Let me know in the comments.
Note: This entry does not contain any affiliate links. The links to the company website are strictly for fact-checking purposes.